Quid is a non-alcoholic, seasonal bevarge made by a vintner in Switzerland's Aargau area. It has a rich, refreshing taste that is supported by its simple, yet high quality components, which are made from organic grapes and complemented with natural tastes of elderflower and quince.  

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The winemaker planned to create this product as an addition to his alcohol sortiment and distribute it to local shops and restaurants, based on the philosophy that 100 percent regional ingredients equal 100 percent quality and taste.  

We evaluated the ideal approach to advertise the beverage in a personable, family-friendly manner, suiting the surroundings of the rural, local community and businesses, during an industry review. Following this assessment, we developed a label design that highlights the flavors and natural components in the bottle while remaining true to the bevarage's lighthearted, family-friendly nature. We also created a website and a social media presence in order to market the beverage in a targeted approach.  

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After a successful launch, the client was able to quickly extend his partner network in shops and restaurants, selling out all beverages for the season in a matter of weeks.