The Mission

Orthoklinik is a well-established orthopedic expert in the area. Since the clinic relocated to larger, more modern premises, they wanted to take advantage of the chance to refresh their brand to reflect this transformation.

The Process

Their new facilities and expertise make them the best choice for athletes and other physically active people. The redesign focuses on this audience, using design elements that suggest movement, energy and dynamic motifs to represent their core business.

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The Impact

The new brand identity was rolled out across the company’s marketing materials, including signage, print, and digital media. The launch of the new brand at the opening of the new facilities received positive feedback. The clinic was able to successfully expand their customer base in the athletic field.