The Mission

The boutique asset management firm sought to emphasize its distinctive, human-centered approach in their rebranding.

The Process

Design elements in all marketing materials were developed, geared toward highlighting the particular requirements of their prospective customers, such as dynamic portfolios for younger clientele or more environmentally friendly solutions for people who care about sustainability.

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The Impact

By using design elements that focused on individual people, I was able to effectively convey the personal nature of the company’s services and it was able to be noticed by a more heterogenous customer base.

The client was very happy with this new identity and we were able to engage with them long-term over the last five years, which led to several other projects.