The Mission

The main task was to visually translate the complexity of the integrated software solutions for private and universal banks to the customers.

The Process

In order to effectively communicate the value of the services to the clients, it was crucial that the brand image conveyed a sense of innovation. Through a workshop with the client, I gained a thorough understanding of the intricacy of the product. The design’s goal was to generate visuals and design components that reflected the company’s modular approach to integrated software by using a variety of patterns and layers. A coherent visual identity was built and executed in print and digital media. 

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The Impact

The results of our rebranding efforts were successful. There was a significant increase in the number of inquiries.